Adidas… MAKE move…

Adidas have hooked up with illustrator Alberto Antoniazzi to create their worldwide ‘Make Moves’ campaign.  The project is designed to promote their ZX750 shoes. Working with Cubica in Italy, Alberto produced thirty ‘move’ illustrations for a sixty page booklet and other digital media. Fifteen of his illustrations were also re-used as stickers given away with the booklet.

Obviously I love the illustrations used in this campaign!  That combined with the MAKE mantra and needless to say… I’m hooked.  Check out the video which does an amazing job of creating a sense of ‘join the MAKE movement’…