The inflatable guerilla….
Cool brand MINI doesn’t just want to engage with their consumer this summer, they want to play with them… The new marketing campaign from MINI Cooper is set to have us enjoying the sea and sun in our very own life sized inflatable convertible.
The MINI inflatable is the ultimate beach accessory and a very attractive vehicle from which to catch some rays at your favorite sandy hotspot. Creators of the MINI inflatable concept, ACCESS AGENCY, are betting on the toys making a big impact on beaches around the world.
I feel this is the new face of guerilla marketing, engaging with us where we live and play and becoming part of our joyful experiences. MINI’s playful nature comes across really well through the initiative and the positioning of the brand is strengthened, as they seem to understand their target market and what it is that we will enjoy.
Pictures of friends enjoying themselves with MINI should begin to hit our social media sites shortly, thus creating further engagement with millions of people that never even got to sit in the cool toy cars.
I’m really excited to see the inflatable MINI Coopers in Dubai, they would make such a huge impact on beaches either under the Burj Al Arab or in-front of the JBR… Small business can take inspiration from this campaign, how can we create experiences that thrill our target market???